Design System
Blueprint is implementing a design system to establish visual consistency across all digital and physical media. We aim to standardize the visual language by establishing the fonts, colors and logo guidelines.
Fonts
Our website introduced a new typography standard by adopting the font Shentox W04. This font shall be used as our primary typeface for digital content.
Inter shall be used for body text and related elements that require optimal readability.
Colors
Our brand consists of two tones of blue: #0078E8 and #95C9FF. These colors shall be used to maintain branding throughout all of our work, including marketing material, social media presence and websites we develop.
Logo Guidelines
We have compiled a logo package with different variations for diverse use cases. The logo shall preserve the designated brand colors and remain unmodified. All variations are provided in the zip file as PNG files.
Component Library (shadcn)
For internal projects, we have created a Figma Design System based on the UI library shadcn. This design system uses all approved colors and fonts in the existing shadcn components.
This design system and branding guidelines will be regularly refined to align with Blueprint's needs.
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