Scope of Blueprint Marketing
Marketing Categories
Website
Marketing Team works closely with VP Technology to keep the website and marketing content aligned for a cohesive branding and standardized image portrayed to both students and professionals. It is imperative to strike a balance between friendly and professional in this so that we can continue a strong underclassman pipeline as well as attract sponsors and NPOs.
Content Creation
Media & Assets
The marketing team is responsible for capturing the relevant content needed for posts on our various platforms. Media forms range from images to videos. The content also includes managing assets and requesting relevant clipart and designs from the Design team in order to align branding with our website.
Informational
To preserve the longevity of Blueprint and explain our work to fellow students, sponsors and NPOs, the marketing team is responsible for creating informational videos highlighting our purpose, our application cycle, etc. These are infrequent, longer videos that are posted.
Student Engagement
In order to maintain our relationship with the student body, the marketing team will strategize to create relatable content to post on our social media platforms. Examples include DIAL videos of summer internships, Blueprint conferences, Blueprint event recaps and more.
Weekly Communication
Design
Marketing Team is responsible for following Stevens Blueprint branding guidelines in order to create stunning visuals to post alongside events, GBMs among other announcements. This task requires creativity and familiarity with our artistic software.
Writing
To keep everyone informed about Blueprint's events, we must write informational and engaging announcements to keep level attendance at our events from the student body.
Accomplishment Recognition
As we grow, we need to keep our professional network informed about our accomplishments. This requires handwriting our LinkedIn posts. We value the human aspect at Blueprint and it is unacceptable to generate posts. AI assisted writing is permitted only if it is not creating the content using AI. Marketing Team must attach relevant images from the event to these posts.
Blog
For student engagement, marketing team must maintain blog posts. These posts can range from weekly to monthly and can we written by members of the club. Follow the guidelines for creating blog posts here.
Calendar Planning
Before the start of every semester, the VP of Marketing will work with VP Operations & President to confirm the preliminary event schedule and establish a marketing calendar for all the following tasks to be completed in a timely manner by the respective team member.
Metric Tracking
To track our growth quantitatively, we utilize a metric tracking system. [TODO]
Marketing Technologies
Platforms
- Discord
- Website
Software
- Notion
- Canva Pro
- Affinity
- Figma
- Da Vinci Studio
- Capcut
Marketing Team Roles
Scribes
Writing all the text to be posted on various platforms
Creators
Responsible for weekly posters and design content to be released on platforms
Photographers
Responsible for the media and videos utilized for the content to be posted
Videographers
Creating short-form content to longer videos to be posted for student engagement & general visibility
VP Marketing
Responsible for managing and maintaining relevant communication & flow, picking up relevant responsibilities and growing Blueprint through these efforts. Planning the marketing sprint per semester and delegating relevant tasks as well as maintaining brand image with website through Design team.
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